Quotes About Branding

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

'Hispanic' was the term adopted by the government - by the Nixon government in particular - and that made the community feel it was being branded.

It's a business, and I'm a product. Terrible, isn't it?

In terms of CBS, I think that the consistency for them, it feels like they have a really clear sense of who they are and what they want, and they're able to keep delivering very consistently on their brand, which is really terrific, and I think NBC has taken some really smart and interesting routes in the things that they've done.

'Islamist terrorism.' The very phrase is contentious. No one wants to make this problem harder by unfairly branding and alienating a quarter of the world's population, and even in this construction, no one should be thinking this means all of Islam or all Muslims.

Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

We are the first to ever publicly advertise we don't test on animals.

If you're not out testing what's complementary to your brand, you're not making the most of your income potential.

If your marketing is good but your product is bad, then that means your marketing is bad, too.

Because he did have that gift, truly he did, he was the Man of a Thousand Voices and a Voice. If you wanted to know how your ketchup bottle should talk in its television commercial, if you were unsure as to the ideal voice for your packet of garlic-flavoured crisps, he was your very man. He made carpets speak in warehouse advertisements, he did celebrity impersonations, baked beans, frozen peas.

If you know your strength it never becomes a weakness. If the market knows your strength then it becomes a weakness.

The press needs stories constantly. No need to bleed, just feed. Branding will keep you standing... Get press not stress.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

PR is extremely important, and being able to use it in the right way means everything. You have to market your success

Ninety percent of the success of any product or service is its promotion and marketing.

advertising produces familiarity which produces sales

You can't tell me the success of Kevin Bacon isn't somehow tied to his name. You're not going out to see a Kevin Hot-Dog movie.

They were given Christian names that went with their new summarily acquired (with the help of the lash and the threat of annihilation) religion, and then, having been branded on face or body, they were prodded onto the ships, packed, as the cliché goes, like sardines in a can.

The Package is the Product, onomatopoeticized

For years, people defined branding as the process of creating an ad campaign or marketing program that conveyed a desirable image to the public. That's fine as far as it goes and these efforts can certainly help the brand. But they don't amount to much when compared to the power of how people actually experience your company. That's your brand.

The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.

Ultimately, I think authenticity is always key, no matter what you do in life. It's also key to the branding side of things.

I'm a longtime fan of American Eagle, so when they approached me about joining their 'Live Your Life' campaign, it already felt like an organic fit.