Quotes About Branding

I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.

People have asked me, 'Is it about Apple or is it about Jobs?' and I say it's about how a man becomes his company and the company becomes the man. That has only happened a few times, like it happened with Ford, I think, they became inextricably linked together.

The word 'Spanx' was funny. It made people laugh. No one ever forgot it.

I have this brand, I have my name. And I'm going to do what I want because people will buy it. People will enjoy it. So don't tell me I have to follow this formula and sit inside the box. Because I don't.

When my record comes on, you know that's a DJ Khaled record. That's my formula, and the people love it.

I do look at 'Modelland' as a franchise.

Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell.

A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand.

Store windows are like landing pages on the website.

When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.

Thanks to iCloud and other services, the choice of a phone or tablet today may lock a consumer into a branded silo, making it hard for him or her to do what Apple long importuned potential customers to do: switch.

The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language.

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

The most important thing is to recognize how important it is to market yourself and make connections.

I'm doing activations with companies you would never think of. Not to say this in a braggadocious way, but I'm not putting myself in a box. The only thing that goes in a box is Chinese food and your sneakers - not me.

The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

If you're a UFC guy, if you're a company guy, if the company likes you, they're gonna do the right thing, in terms of promoting you. They're gonna promote who they want, they're not going to promote the people they think can't get to that next level and can't help bring the company a lot more money and bring them into other avenues.

Well, that's the secret of commerciality, a simple style and you stick with it.

Woke capitalist branding harnesses the unmatched propaganda resources of the advertising industry to send the message, both explicitly and implicitly: the beliefs of social conservatives and religious traditionalists are obstacles to the social good.

Half the battle is selling music, not singing it. It's the image, not what you sing.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.