Quotes About Branding

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

Having a me-too brand is a death sentence.

5 Ways To Build Your Brand on Social Media:1 Post content that add value2 Spread positivity3 Create steady stream of info4 Make an impact5 Be yourself

A company builds its success and becomes popular with its unique appearance and identity

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.

Cookie cutters are for baking, not branding.

And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.

Branding is the art of differentiation

The rise of feminist underpants is a weird twist on Karl Marx's theory of commodity fetishism, wherein consumer products once divorced from inherent use value are imbued with all sorts of meaning. To brand something as feminist doesn't involve ideology, or labor, or policy, or specific actions or processes. It's just a matter of saying, 'This is feminist because we say it is.

It's not just what you've got, but also how you package it.

What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.

of how diversity can be used by organizations as a form of public relations.

The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.

The one that's really new is the lowest-priced, too!" In the more rarefied sectors of Madison Avenue, a resort to rhymed slogans is usually regarded as an indication of artistic depravity induced by commercial necessity. From

If I can sell tickets to my movies like Red Sonja or Last Action Hero, you know I can sell just about anything.

he had had an offer for me to do television commercials for an organization that sold margarine. "I know this isn't the kind of thing you had in mind," he pointed out, "but if a conservative firm feels that you can sell their

A new offering is not necessarily always an improved version of an old, but sometimes it could be re-launching of the same product with an attractive packaging by doing lots of advertising.

A product that may not be worth buying price Rs.300 can be sold at Rs.1300 or more by getting it endorsed by a self-centred so-called celebrity and via mass publicity. There are many duffers who start purchasing & flaunting it besides saying that it as a brand.

There are people who concoct a whole sensitive story to show the emotional connect with a social cause but the fact would be to either gain publicity or promote a brand/product through it only.

When a company has a diversified business interests, it is branded as a MULTIFACETED organisation; but if a professional has an experience in different products and/or fields, then he is subjected to a lot of baseless questioning and why people not consider him a MULTITALENTED person.