Quotes About Branding

It is curious that while one's education is the part of one's life over the conditions of which one has least individual control, the results of it are held to brand one irrevocably.

But I think there was a sense amongst the House Republicans especially that we didn't just want to be opposed to Bill Clinton that we wanted to tell the country what we were for and to brand ourselves in a more positive manner.

Foster's–Australian for beer.

The man in the Hathaway shirt.

Intel inside.

Puma does a really good job with its athletes and providing what we want.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

I have people introducing themselves to me: 'I am your publicist; what can I do for you?' But I have never learned how to use a publicist.

If anyone can crack the publicity nut and figure out how to not come across hammy and contrived, I'd love to talk to them.

People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

I'm the master at publicity.

I don't mind doing publicity but I want to make sure it's the right type and it's about promoting my music and not me.

No, my publisher has always done the marketing.

Given the current state of publishing, I think it helps to have a brand name on the cover of your book. Comedians are proven commodities with built-in audiences. They may not have the writing chops of a Dave Eggers, but they're salacious and funny and self-reflective.

It was a stumbling career at best before the Polaroid commercials. I think they definitely, if there's a word to use, focused - pardon the pun, 'cause I don't mean it that way - my career.

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.

I take a lot of pride in growing my brand and connecting with young fans and with the reach that Lids has, with 1,200-plus locations and the amount of merchandise they sell gives me a large opportunity to reach out to fans and keep connecting and trying to grow the game of baseball. Lids has been a partner in that pursuit for a long time.

We find it much better not to try and take the Godrej brand across, but use very strong brands we have acquired in different geographies and push them.

I really want to start pushing my merchandise. I want to design something clothing-wise one day. I think that would be really sick.

My fans kept asking where they could get clothes like 'Destiny's Child's', so it was only natural for us to do a clothing line. I was adamant about not putting my name on something that I didn't love.

I try to figure out the marketing puzzle.

Money is flowing out of traditional advertising into experiential, social, and sports.

My focus has always been on connecting with consumers in a meaningful way.

Build a lifestyle around your brand, and the audience will follow.