Quotes About Branding

Whenever I finished filming a movie, I felt my job was only half done. Every film had to be nurtured in the marketplace. You can have the greatest movie in the world, but if you don't get it out there, if people don't know about it, you have nothing.

Between two products equal in price, function and quality, the better looking will outsell the other.

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

I'm very business-minded. I think that's something that sets me aside from other drag queens.

By the time I finished 'Poison,' the New Queer Cinema was branded, and I was associated with this. In many ways, it formed me as a filmmaker, like as a feature filmmaker I never set out to be.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

It's kind of funny that I've been branded as the empathy lady when, really, what I'm doing is questioning and interrogating empathy.

At HSN, entertainment has quickly become a core part of who we are and is a key differentiator from others in the retail landscape.

Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.

We do not invest in advertising... So racing is the best advertising for Ferrari.

If you're not that big player, then nobody's really gonna know who you are to promote the brand. If LeBron says, 'Go buy this shoe, it's amazing,' I would probably go buy it. But if some random person on the street was like, 'Hey, go buy this shoe,' I probably wouldn't.

I like the Gap ad, the khaki one. I liked that.

You just have to be clever about who you work with. Had I done Gap or H&M, there's no way Louis Vuitton would have wanted to work with me. So you hold out for the big ones.

People confuse me with Gateway.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

If you do generic things, you know, after a while, brands or designers become stagnated.

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

Marvel is obviously a giant, global super-brand, so being a part of that is exciting because of the huge built-in audience and the appetite for it.

I'm gonna be a character in a Happy Meal.

Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.

TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'

One of the most bitter complaints of craft brewers is that big beer wins consumers by introducing beers whose names resemble the names of actual independent beers. After New Belgium came out with a popular beer called Sunshine Wheat, MillerCoors, through its Leinenkugel brand, came out with a beer called Sunset Wheat.

For me, the wins and losses in pro wrestling never mattered. The thing that matters is the time on television to tell that story. If you have a two-segment match on television, whether you win or lose, both people's brands win with a great match.

It's a nice reader, but there's nothing on the iPad I look at and say, 'Oh, I wish Microsoft had done it.'