Quotes About Branding

Doug needs to leave for a very simple reason. He's been branded. Everyone at the company has an expectation of who Doug is and what he can do.

How tall is your sunflower? That's what most people seem to care about. How big a brand, how much market share, how many online followers. Too many marketers spend most of their time running a hype show, trying to get just a little bigger. The thing is, tall sunflowers have deep and complex root systems. Without them, they'd never get very high.

Effective marketers have the courage to create tension.

It's hard to imagine Tim Cook blurbing a Samsung phone. That's because Apple seeks to corner the market, not to spread an idea or create a positive change. They're in the business of raising their stock price, and everything else is merely a tactic.

Good marketers tell a story. Choose your customers. Fire the ones that hurt your ability to deliver the right story to others. Living and breathing an authentic story is the best way to survive in a conversation rich world.

Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

I am looking at opening a school of social engineering. The McAfee School of Social Engineering has a nice ring to it. Beyond that, it is hard to say what life will bring my way.

she's on brand even when she's having a breakdown.

You gotta do a lot more than rap. Rap is not just rap. If you don't have an image, you're not capturing nobody's attention.

My real, full name is Chelsea Chanel Dudley. In my opinion, Chelsea Dudley does not sound like a rapper. So I was like, 'You know what? Imma drop both of those names and just go by Chanel.'

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

'SmackDown,' I feel, has more excitement than 'Raw,' even though 'Raw' is always branded as the flagship show.

'Raw' wants to be the better brand; 'SmackDown' wants to be the better brand. A bunch of alphas on both brands.

When the Rocawear team reached out and wanted to make me the face of La Belle Roc, I was super excited!

Alejandro Colucci has designed covers for my books that stand out, that catch the eye, and that make me, as a reader and consumer, want to know more about the books behind those covers.

My own life has been doubly disconnected, as I've written books under two different names. As an author, your name almost becomes a brand; readers know what to expect.

What you want to do is you want to own as little sort of hard infrastructure as possible, and your real value is your name and how you build that up.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

Being the first to do something like this also registers a lot of attention that the line might not have gotten if all four books had just appeared from one company.

As one grows their company and brand, you have to learn to be a leader, and there's no formula.

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

I want to do my own line of Halloween costumes.

Advertising is the 'wonder' in Wonder Bread.