Quotes About Branding

I wanted to be part of Jordan Brand, because I saw Randy Moss, my favorite receiver, wearing Jordans when I was younger. I wanted to do everything like Randy.

When you have a name actor, with a face that people recognise and a name that can go on posters or billboards and be able to appear on the talkshow circuit and tout the film, that's always a plus.

The idea is, we use our platform, community, brand recognition, and other methods to really raise awareness and inspire ordinary people to own bold, important social messages.

McDonald's, Barbie - they're all icons, recognizable from London to Timbuktu.

We have meetings with our record label to tell them how to market us.

We've always said that it doesn't say 'Daniel Ricciardo Racing' or 'Max Verstappen Racing' - it says Red Bull Racing.

I'm hands-on with everything. I approve the designs of everything we do because that's my brand that people are buying. I want it to look good.

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

You certainly don't want to market the president as if he or she were a box of breakfast cereal.

Those athletes are not going to wear my headphones because I asked them.

Everything is designed to help you sell out.

I have done a Hamburger Helper commercial, a Hardees commercial, a McDonalds commercial. American Express commercial.

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

There is another thing to consider: The best product does not always win; the easiest-to-decide-on product wins. I believe that this is the biggest marketing breakthrough in the last several decades.

Your job as a marketer is to make your product the "easiest-to-decide-on" product in its field.

Je me souviens d'un fromage qui s'appelait la Vache sérieuse ( la Vache qui rit lui a fait un procès et l'a gagné).

Je me souviens de Dop Dop Dop, adoptez le shampooing Dop. (Je me souviens, 1978)

I worked with the best - Givenchy, Dior, Yves Saint Laurent - and it gave me an ability to be confident. It turned me into a CEO and a creative director and a brand.

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

The world domination plan goal is that I would love Veronica Mars to become a brand like Sherlock Holmes is a brand, like Nancy Drew, in a way, is a brand. When people start listing who are the great fictional detectives, I want Veronica Mars to make that list. That would be the dream scenario.

I'm on a mission to make people aware that I'm not a solo artist. I'm sometimes challenged by the branding of Tim Crouch.

Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

I'm lucky that it's about fashion and perfume and cosmetics. If my father had owned a tire company, I don't know what I would have done.