Quotes About Branding

My title is LaVar Ball, the big baller, the CEO of the Big Baller Brand.

Good titles are hard, people. Just ask the guy who came up with 'Mr. Magorium's Wonder Emporium.'

For content creators, it's really important to be honest. Your audience will appreciate if you're stingy with the brands you work with.

To be honest, the real money is in merchandising and performances.

The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal.

If you put a Ferrari sticker on a toaster, it doesn't go any faster.

There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market.

The importance of logo into today's fashion is un! be! Lievable!

If you can market smut and toilet paper, you can market movies.

They were both deciding not to be what others wanted them to be but to brand themselves for the world to see. To do their own packaging, so to speak, and to direct their powers to their specific target audiences.

The marketing department uses many advanced techniques to match products and buyers in a way that maximizes profits. For example, they give away keychains.

The first—imitation—merely does enough to keep your competitors in check. It does not create space in the marketplace; all it does is temporarily ensure that the pack of nondifferentiated competitors keeping their doors open will include you.

The Coca-Cola Mean Joe Greene ad is one of the most famous commercials of all time, so I was blown away when they asked me to be in this new spot.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.

I probably should be thinking of better ideas on how to promote myself, but I don't really spend a lot of time doing it. I really don't know how to promote effectively.

Many a small thing has been made large by the right kind of advertising.

Like it or not, we are all in business and the products we are selling is our unique selves.

This is when the pill became widely known as The Pill, perhaps the only product in American history so powerful that it needed no name. Women went to their doctors and said they wanted it. They wanted The Pill. Some of them might still have been uncomfortable talking about birth control. Others might have been unsure of its brand name. But The Pill was The Pill because it was the only one that mattered, the one everyone was talking about, the one they needed.

Zajonc was able to make people like any word or image more just by showing it to them several times.9 The brain tags familiar things as good things. Zajonc called this the "mere exposure effect," and it is a basic principle of advertising.

A consumer-driven, advertising-dominated culture militates daily against ongoing attachments. It is constantly inviting us to switch to a different brand, try something new, go for a better deal elsewhere. It should not come as a surprise that this begins to affect human relationships as well. A society saturated by market values would be one in which relationships were temporary, loyalties provisional and commitments easily discarded.

I suggest we go into business together. 'Carlyle and Skull,' we'd call it, or possibly 'Skull and Co.' Yes, that's it, with a little picture of me over the door. I can see it now….