Quotes About Branding

Because you brand our tongues with silence. Because you watch us in fear, even while we sing.

The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy. McDonald's began to sell its hamburgers and french fries at Disney's theme parks. The ethos of McDonaldland and of Disneyland, never far apart, have finally become one. Now you can buy a Happy Meal at the Happiest Place on Earth.

Cereal is a medium through which we learn to confuse hunger with marketing.

Rag & bone images always reflect the authenticity of the brand. Their images have character and tell a story.

I think it's refreshing that it's not called 'The Archie Show.' It's called 'Riverdale,' not 'Archie,' which is good.

The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.

My first manager chose the name Engelbert Humperdinck for me. My real name is Arnold George Dorsey. It didn't really quite hit the entertainment industry the way it should have. But when my manager chose the name Engelbert Humperdinck, I had a hit record immediately, which was called 'Release Me.'

After the release of movies like 'Chidambarathil Oru Appasamy' and 'Amirtham,' I was branded as an actress who can do only homely roles.

There's a lot of guys who use their likeness - to do movies, and do other business stuff, but not too many guys are actually making product. I'm making product, it's a different thing. A lot of guys are holding up Coke cans and get paid a lot of money to do that, but no one's making a Coke can. I'm the guy that's trying to make the Coke can.

It's a horrible name, Coldplay. It doesn't conjure up any positive thoughts.

How can you franchise hospitality?

Once we got to the race track, everybody called me Bubba - we created a brand around it. Now it's become a household name.

In a year's time, I was able to start a brand name and make it a household name. That's The Situation.

We never realized how much money there was to be found in character products.

Image plays a huge part in my music and in my lifestyle.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are and what you are, then they are worlds apart.

For the Trump brand name, when we build, we want only the best buildings in the world. We travel a lot to see real estate projects worldwide, and we always study what can be done better. There's no question about it: a Trump Tower has to have the very best quality, amenities and facilities. People want that ultra-luxurious lifestyle.

I have never worried about 'Frontline' becoming an old-fashioned news brand, because we never were.

When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

When it comes to marketing, creative resources are often worth far more than dollars.

No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden because she wasn't there.

I spent a lot of years working for Ralph Lauren, and he had so many copycats, from Tommy Hilfiger to Abercrombie & Fitch to J.Crew.