Quotes About Branding

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

I want to be on 'Love Island' because I want to show how toned I've gotten and I also want to increase my Instagram following and get a clothing deal with Uniqlo.

We used to be called the Dixie Chickens. Then we played at a barbecue place, and they had a sign saying, 'Featured Tonight: The Dixie Chickens,' and everybody started ordering it for dinner! So we shortened it.

I was looking for a name with an old English sound, very easy to pronounce in every language and easy to remember. At the beginning I used J. P. Tod's, but then in 1999 it was shortened since too many people were asking who was Mr. J. P. Tod's.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

One of the first production deals I signed, the guy wanted my name to be Minaj and I fought him tooth and nail. But he convinced me. I've always hated it.

Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

I want to be the Tory Burch of India - never once moving from my aesthetic, but offering a story and putting a print on whatever I can.

We use social media as an adjunct to my total media/market outreach.

The way that you present yourself visually totally dictates your audience and everything that anyone thinks about you.

Everything communicates

The goal of advertising is to sell more stuff to more people more often for more money

I was the first actress who branded her own line at a time when everyone just lent their name to a product. Everyone said I shouldnt do it, but it was probably the best thing Ive ever done.

A fierce possessiveness gripped him, a need to brand her, to make her his, now and forever. And he knew it was madness.

People need patience. It takes time to build a brand.

I was asked to design the tuxedo for Mr. Peanut. They're rebranding him. That was probably the most interesting request. I didn't spend a long time considering it.

I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.

NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.

See? I haven't reinvented myself at all. I'm just like any one of the half-dozen product relaunches I've worked on—shiny new packaging, same crap contents.

Being ugly is one of the worst things you can do for your brand, because people will assume that you've sinned a whole bunch and God is punishing your face.

Making products we sell around the world, stamped with three proud words, 'Made in the USA!