Quotes About Branding

A brand offers a feeling of reassurance when its products are always and everywhere the same.

The Golden Arches are now more widely recognized than the Christian cross.

I think I'm developing a kind of subconscious loathing of the word 'franchise.' I just think of something that's packaged, something you can buy on a shelf and is immediately disposable. I don't know. It's a really weird word for me.

Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.

The NAACP ignores the wellspring of racism from within its own ranks, daring to brand anyone who disagrees with the standard they bear for the plantation-politics Democrats as 'white nationalists.'

Fairly or not, Western consumers associate Chinese products primarily with 'low price.'

Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.

I never want to predict the relationship between music and advertising.

The minute you can be predicted, as a brand, you've got a problem.

Our focus is to continue to pioneer branded entertainment online and consider opportunities as they come. We're smart enough to know that we can't bite the hand that feeds us and neglect our Internet presence.

People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: The image is everything.

It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

David Cameron can change the branding of the party, but he can't change the beliefs.

The king of branding, Mr. Trump performs best when he is on the defense.

Your goal as a candidate - define others before they can define you.

You need to define yourself in the marketplace.

I am working as BJP President in Delhi. I earn money by singing, acting, dancing etc. I have a brand value.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

The livelihood of the restaurant is dependent upon getting the word out.

I did commercials since I was 16, and that's kind of acting, depending on what you're selling.

I want to do everything. I want to do commercials, endorsements. I want to design.

People buy a chair, and they don't really care who designed it.

The reason I wanted to work with New Look was that they wanted to stick with one designer and do lots of collections a year.