Quotes About Branding

There is no border. I'm branding my films as Malay cinema, but it's just about cinema. Everything that I make is about humanity's struggle, so there is no border, really.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

If America runs on Dunkin', do I detect a slight limp?

The prettier the wine bottle, the higher the likelihood sorority girls will buy it.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

We are all brands. Some have been discovered, some aren't.

What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.

Adolescence is a marketing tool.

Integrity is not just a smart and moral way to navigate your personal life. It's also part of your professional branding, and it will inevitably affect your business success.

So, you don't have money to invest in your brand? You do have money for damage control, right?Here's the thing: anyone can make your brand inferior in your absence.

Brands play in an exciting sandbox of symbolic meanings.

Make sure you test your brand story's recipe with whomever you're cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.

Your brand story's "happily ever after" involves open wallets.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?

All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.

Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. Competitors can never copy the you in your product.

You can't paint over a bad experience with good advertising or marketing.

Ponte a buscar una audiencia para tu empresa desde el primer momento. Busca personas interesadas en lo que quieres decir. Y sé constante en la tarea.