Quotes About Branding

I'm very involved in Shred, constantly checking in on something. It takes a lot of time. But it has let me leverage who I am as an athlete into a product.

The feeling, the sensation behind it is, it's exciting to cherry pick and select and be your own boss and to be in control of your own brand; however, it's a lot of work.

If you are only big in China, you are only a local Chinese company.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

I am very choosy about making event appearances and endorsing brands because, as actors, we have to be very responsible.

In my day, I, being the first supermodel, I hawked everything.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

In my experience, marketing is best when it proves the product it is supporting.

I've never considered Supreme to be a fashion company, or myself a designer.

I'm quite surprised that nobody has asked me to do my own line of tweezers. I totally would love to do that. Or, like, mascara. Cara's Mascara!

My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.

discover what could make you famous, and then proclaim that it already has.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

I am a living label. My name is Labelfeld not Lagerfeld.

Merchandising, merchandising, where the real money from the movie is made.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

I made a decision back in 1978 that, in a trade off for money when I directed Halloween, I would have my name above the title in order to basically brand these movies my own.

Great marketing cannot sell a pedestrian product very well.

I make the majority of my money from Patron, but my passion is with Paul Mitchell: I spend 85 per cent of my time on it.

If the milk industry can make their product seem sexy and increase consumer demand, there must be hope for music.

There are two kinds of artists left: those who endorse Pepsi and those who simply won't.

It's magazines like HITS that have to label things.

But anyone who knows anything about the music industry knows it's not only about the music.

I did Hilary Duff's 'With Love' music video-slash-fragrance ad.