Quotes About Branding

It's always good to be known. You want to build your brand up, want to build your name.

Brands are about editing.

Most brands want to see their products used in creative ways.

I find working on brands some of the most interesting work you can do.

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.

Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it's also the mantra as I look out at the community that I'm trying to brand for Uber.

Aerie builds you up, and it makes you feel positive. Why don't more companies do that?

I don't want to start producing dressing gowns and cuff links with the Purdey name stamped on them. Making Purdey the leading gunmaker is our priority. Once we have succeeded in doing that, then we might look at some accessories, but it is a long haul.

I'm not even really attempting to brand myself outside of 'Humans of New York.' I think part of the reason for my success is that I've put my ego aside and said I'm not going to put all of my effort into trying to promote myself. I'm going to try to promote my work and am going to try to promote my project.

The whole impetus behind going solo was an artistic inspiration in the sense that, obviously, success is fantastic. But as one becomes successful and gets branded with a certain sound, if the brand starts to become more of the focus than the evolution of the art, then that's putting the cart before the horse.

To me, success is how recognisable your face is as an actress or a brand.

Any successful company has female models.

If it has to sell its mascot, your team sucks.

Well, we were originally called Huey Lewis and the American Express. But on the eve of the release of our first record, our record label, Chrysalis Records was afraid that we'd be sued by American Express.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

My dad had a good sense about merchandising, and I appeared in all kinds of products from pencil boxes and soap to suits and caps.

People ask, 'Why is it called 5 Seconds of Summer when there's four of you?'

When I started producing, I was just making music under all different names. 'Black Afro.' 'Super Grandmaster.' 'Mister Bull.' Like, the most stupid, idiotic names. 'Afrojack' was one of those idiotic names.

I never make a movie for awards consideration. I will use the hope of getting an Academy Award a) to honor the people who work so hard and also b) it's the greatest Good Housekeeping seal in the world. It's the greatest brand. It's as good as Louis Vuitton and Dior in the world of moviemaking. It's the Super Bowl.

Groupon is a great concept packaged in a superb name, but the concept of group discounts is not new.

law is) the pretty branding instrument invented by the overfed to protect themselves against the hungry ?

Axiom 4 Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service.

Products are made in the factory, but brands are created in the mind.