Quotes About Branding

Hugh Liedtke had a simple rule of thumb: Pick a name that started with either A or Z, so you would be first or last in the telephone listings. With that in mind, the team chose Zapata Petroleum Corporation, after the Marlon Brando movie Viva Zapata!, which was playing in Midland.

Your product has a voice — and it's talking to your customers 24 hours a day.

a particularly American ability to come up with consistently dreadful names for new things. Just as there is an inspiring national talent to invent stuff and to think forward, so there is an equal and opposite imaginative black hole when it comes to naming the stuff: the conflation and truncation of words, adding extraneous vowels and hyphens to the portmanteau.

the packaging is more important than the content.

Companies rebrand so often because people who work in branding know, deep down, that they don't have real jobs and the constant emphasis on logos and color schemes creates a frenzy of activity that distracts them from the creeping existential dread that haunts their every waking moment.

The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

I don't even know what my artist name would be. Would it be Logan Paul? Would it just be Logan? I don't know.

I've never been comfortable being a pawn. I work with brands where I feel like I can have my say and companies that I'm proud to be in a relationship with. Partnerships take a lot of time. If I am going to put my name and my face and my energy behind something, I want it to be authentic.

You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.

Unless there is branding, players will not get adequate payment. Why do we want matches to be televised? Why do we want people to turn up for our matches? That's how you will generate revenue.

At one time my name was on 50 or 60 different items, from dolls to pencil boxes.

I starred in Dr. Pepper commercials and Buick ads.

Here in America, the big-brand collaborations kind of signify how far you've gotten. So in that sense, it's a giant kudos to us that we, within the first year, get to be the first ones to be the launchers of this Pepsi Sound Drop.

An advertising agency is 85 percent confusion and 15 percent commission.

Ninety-nine percent of advertising doesn't sell much of anything.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good, but I need to have complete control over how something is going to look if my name is going to be attached to it.

If a comedian has a strong following, and the branded segment feels different compared to what you typically do, people will know right away that it's not authentic to who you are as a comedian or performer. Brands need to keep that in mind.

My name has become a brand - it could be make-up, clothing, perfume.

Unless I've got Katy Perry on the cover of my CD, it's going to be tough to sell a lot of records.

I don't want to become a brand and I certainly don't want to have a persona.

Good things sell themselves; those that are bad have to be advertised.

I think it will always be me if I always keep a vulnerable side and honest side. My brand has grown because I have done the work. But it will always be me because I will always get down; I will always have those moments.