Quotes About Branding

You go to Starbucks, and you know what you're going to get. It's the same with my yoga.

You rarely see me without a DDP YOGA shirt on. There are times where I wear a regular shirt when I do an interview, and in the middle of it, I go, 'Wait a second. Let me change my shirt.'

Everyone asks me why someone Turkish is making Greek yogurt. In Greece, it is not called 'Greek yogurt.' Everywhere in the world it is called 'strained yogurt.' But because it was introduced in this country by a Greek company, they called it 'Greek yogurt.'

You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.

Nobody talks about how Puffy went to Howard University or about Lil Wayne attending the University of Houston. All the young kids know is what they see on the videos. They don't realize that these guys have taken managerial and business courses, and know how to brand and how to market themselves. They're very smart.

For missionary entrepreneurs, the dream outcome is to build an 'Internet treasure' - a brand that defines a generation, proves that we are better than our parents, and becomes something we couldn't live without.

Stop trying to treat music like it's a tennis shoe, something to be branded. If the music industry wants to save money, they should take a look at some of their six-figure executive expense accounts. All those lawsuits can't be cheap, either.

Advertising treats all products with the reverence and the seriousness due to sacraments.

As a kid growing up, one of the brands I thought was tremendous was Karl Kani... and I don't see Karl Kani today. I want to see SheaMoisture tomorrow.

I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'

Advertising generally works to reinforce consumer trends rather than to initiate them.

Truth is the greatest marketing campaign.

In good times, people want to advertise; in bad times, they have to.

Ads are baked into content like chocolate chips into a cookie. Except, it's actually more like raisins into a cookie - because nobody f-?-?-ing wants them there.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

Many bloggers change their topic multiple times before they find the right one. The disadvantage of a keyword-centric address is that you're stuck with a name—even if you shift focus with your site. The advantage of a branded domain is that you can change topics and still keep the name.

Alex Madrigal of The Atlantic has reported that fifteen of the top twenty retailers in the Fortune 500 use Helvetica,

I'm not losing any sleep over Dunkin Donuts.

Models now need to promote themselves, think like businesswomen and diversify their careers by doing other things. Chances are very slim that a mere model will become a household name today.

I was just trickling releases out slowly and building the Deadmau5 brand slowly. There was never this big marketing machine behind it or anything like that.

It's so hard to make noise coming from a small town that by the time you start branding yourself, you've grown in a certain way.

Most smart companies should make themselves media companies. That means they put out their own information.

Everyone can benefit from seeing smart marketing.

What I think is that Fox has done a very smart job of carving out their place.