Quotes About Branding

VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have a point of view, a brand, to really add value. You can't just talk about it, and say well, we are smart people.

I hope popchips will be the Vitaminwater of the snack aisle.

I've always been a little off, but it's worked really well for me, and it still works. After so many years, you have a look, you become a brand, la la la.

The process of booking yourself solid isn't about how to please as many people as possible. It's about how to convey your own unique message to those who are waiting to hear it. That can't be achieved with personal branding that's been watered down in an attempt to appeal to everyone. It can be achieved only through bold, no-holds-barred self-expression. It's about being uniquely you and standing for something—in a big way.

Business has only two functions - marketing and innovation.

I really love working with brands that are either at the cutting-edge, or are making that first step towards making change within their brand lines.

In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.

All we've really done is to set ourselves up—to be sold to, branded, targeted, data-mined. But this is the logical endgame of the democratization of culture and the dreaded cult of inclusivity, which insists everybody has to live under the same umbrella of rules and regulations: a mandate that dictates how all of us should express ourselves and behave.

Everyone calls me foodgod. Scream it in the streets and run up to me in restaurants, and I want people calling me foodgod when they write about me - not Jonathan or 'BFF.'

At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.

If you care about your product, you should care just as much about how you describe it.

It's hard to think of yourself as a brand, especially when I have four daughters who kick my butt early in the morning every day before I go to work.

What Kim Kardashian has done with her family and brand is brilliant!

We didn't like the idea of Dixie Chick action figures. I mean that's just the kiss of death for a group. How could a hip teenager enjoy the Dixie Chicks while their little sister is playing with a Martie doll in the other room?

What I've achieved with Boux Avenue is what I always wanted to achieve with La Senza.

Def Jam is an iconic label.

It's one thing to be a fan and it's another thing to be a label.

You can't just buy things for the label - it's ridiculous.

Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine.

Jive is a good label, but they're R&B'ed out.

I'm looking at EarDrummers like a boutique label, like an Interscope or a Def Jam.

Traditionally with debut albums, labels insist on a face, so people know who you are.

Generally, you are held to a sound and that becomes your sound. That gets branded as your sound, and all the copycats start with it because the labels are looking for that sound.

I'd like to work for as long as possible and form connections with the labels I work for.