Quotes About Branding

The problem with Donald Trump is that he went and designed a brand that is entirely amoral.

This is what he has been selling on the 'The Apprentice', through his self-help books, how to - you know, 'Trump 101' or the 'Art of the Deal' or, really, back to 'Art of the Deal'. So almost the more he gets away with, the more he is reinforcing his brand.

Jeb Bush has been labeled 'low energy,' and he will be so for the rest of his life, because Mr. Trump labeled him that way. He's a master brander. Marco Rubio is going to be 'Little Marco' forever. Ted Cruz is 'Lyin' Ted,' because that's what people understand.

When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.

The most powerful element in advertising is the truth.

Video games are like a religion; you want to get people tattooing your little logo on their body so they'll get somebody else interested in it too.

Sameness is what marketers want us to want.

Starbuck's is going to start selling instant coffee. This is for people who want the quality of Sanka, but want to pay the high Starbuck's price.

Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself.

I just don't want to give them my name and say, 'Do whatever you want.' I am trying to create my brand.

Looking good is important. We're our own premium brand as professional athletes, so you want to be thoughtful about presentation and represent yourself and your city and sport as best you can.

If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!

I think it's shameful when you sell out. It depends what kind of artist you wanna be, but I don't want my name anywhere near another brand.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

If nobody wants to buy your album, who's going to buy your clothes?

When computers are sold like toasters, programs will be sold like toothpaste.

A product can be differentiated from the competition by creative advertising and promotion, even if competing products are physically identical.

A distribution strategy can differentiate your product from the crowd.

Goal setting is paramount in developing a promotional campaign.

I went on to being an Ivory Soap baby for television commercials, and for three years, I sat in a bathtub and said either, 'And it floats,' or 'Get some today.'

I have great respect for daytime drama. I love the branding. I love the style. What can I say? I love good soap!

You know what TV is? It's 22 minutes of selling soap.