Quotes About Branding

For me, it's important that a fan can buy something that is related to me. Like in soccer, you buy a shirt and it's got somebody's name on the back. That's kind of a cool thing.

A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base.

You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world.

With modeling, social media is such a humungous part of it now. You get jobs because of the amount of followers you have.

Companies and managers that find a way to harness social media stand to gain.

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.

I design for social media. My customer reads blogs, is on social media, so I design with contrast in mind. An all-black shirt looks good on the shelf but not online.

The brands that choose to use me, my agency and social media have given me a face and a voice.

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.

Pen names have always fascinated me, in part because I understand the professional and economic and even societal reasons to do so.

I got my own merch company. I sell shirts, hats, hoodie, socks.

You never see Coke and Pepsi doing attacks to each other. It would depress the product category of soft drinks.

My first commercial ever was a Dr. Pepper commercial. And then I did a Mountain Dew commercial. A lot of soft drinks.

United Bank Card, I picked that name in 1999 because it sounded like an established financial institution, and I was 16 years old in my parents' basement, so I needed a name like that. The moment we started building our own hardware and software and had our point-of-sale capabilities by 2008, that was the last message we wanted to send.

We were licencees of Sara Lee Corp's air freshener brand Ambi Pur, which they sold to Procter and Gamble. So we handed it over to Procter and Gamble. Now we will introduce our own brand of air freshener.

There aren't a lot of guys out there keeping it real. Everybody's been branded. Everybody's been bought and sold.

If people know they're being sold to, you can celebrate the sell.

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

Peck and Peck paid us $100,000 per year to put out a Jackie Coogan line of clothes. Millions and millions of caps were sold.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

It's fun seeing my label on someone's behind - I like that.

Until you start building your brand don't start searching for a bride

Since many of today's best-known manufacturers no longer produce products and advertise them, but rather buy products and "brand" them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.