Quotes About Branding

Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from (if not outright resentment toward) once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands.

Trump didn't just enter politics as a so-called outsider, somebody who doesn't play by the rules. He entered politics playing by a completely different set of rules—the rules of branding. According to those rules, you don't need to be objectively good or decent; you only need to be true and consistent to the brand you have created

Competitive branding became a necessity of the machine age — within a context of manufactured sameness; image-based difference had to be manufactured along with the product.

Scott Bedbury, Starbucks' vice president of marketing, openly recognized that "consumers don't truly believe there's a huge difference between products," which is why brands must "establish emotional ties" with their customers

What's extraordinary about Donald Trump's presidency is that now we are all inside the Trump branded world, whether we want to be or not.

I'm not a big fan of the high-altitude approach of mega TV ads.

I look at a mentor of mine like Ryan Seacrest and the incredible amount of equity he's been able to bring to the broadcasting arena, and the branding and the world that he's been able to build around himself.

One of my mentors schooled me on branding before it was a cliche term in the game.

One of the key problems is that the Germans know what they do because everywhere they go there's a 'made in Germany' label on it - they can feel proud of Volkswagens and Audis and Mercedes.

As soon as you go into merchandising, everyone nods sagely and says, 'Ah, now we know why you are doing it.'

Today's merger makers are not ad people; they're building communications companies.

Designers still won't dress me, and if they do, they will send a dress that doesn't fit me because it's the only sample that they have in their office that we can get to in time, and then it's hard because I don't want to support certain brands that I don't feel like are diverse in their messaging.

As long as it says Metallica on the record it's Metallica.

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.

Miami will benefit from the use of the MiamiCoin and from the branding that is associated with it. And that will go directly into our general fund.

Whether you're a dwarf, whether you're a midget, it's all branding.

Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Tom Peters instructs in his customary bravado to "create your own microequivalent of the Nike swoosh.

To become a brand, you've got to become relentlessly focused on what you do that adds value. And I promise you can add value to whatever job you're doing now. Can you do what you do faster and more efficiently? If so, why not document what it would take to do so and offer it to your boss as something all employees might do? Do you initiate new projects on your own and in your spare time? Do you search out ways to save or make your company more money?

Our careers aren't paths so much as landscapes that are navigated. We're free agents, entrepreneurs, and intrapreneurs—each with our own unique brand.

Also try to create your own "schtick," for lack of a better word—a content brand defined by that thing you do that no one else does. For example, there's a guy named Noah Scalin whose project was to make a "Skull-A-Day" and post pictures of them all at skulladay.blogpost.com. He committed to doing it for a full year.

If you can't advertise yourself, what hope do you have of being able to advertise anything else?

Advertising is the life of trade.