Quotes About Branding

People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'

A hamburger by any other name costs twice as much.

Everybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.

No one wants a domain with their name on it owned by somebody else.

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.

I don't want to do anything and everything. I want to be a brand that, every time I leverage my name, I want people to feel sure that it's going to be something good - so whether it be my movies, my perfume, my restaurant, my musical, it'll be good work, good food and good everything.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work.

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'

To Trump, being a billionaire means plating everything in gold and slapping his name everywhere in huge block letters. It means that he gets to say whatever pops into his head and never has to say he is sorry.

It was very important to establish a sound, so that people heard a record on the radio and knew immediately that it was you.

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

People buy personalities and ideas much more quickly than they buy merchandise.

that they wouldn't advertise it so loudly if it weren't good for their bottom line.

There is more money in designing a shoe than in actually making it: Nike

demonstrating the importance of being Ernst as the marketing department put it.

Nuestra creciente riqueza nos ha permitido dejar de ser cazadores de gangas que adquieren productos de marca (o incluso sin marca), para convertirnos en miniexpertos y permitirnos miles de pequeños caprichos que nos distinguen de los demás. Adoptamos una serie de nuevas conductas de compra que se describen con palabras de significado opuesto, como «personalización en serie», «exclusividad masiva». Todas van en la misma dirección: más largas colas.

Most car advertising assumes that people have IQs that are missing a digit.

At the end of the day, my legacy will not be modelling but my cosmetics line.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Nothing except the mint can make money without advertising.

My goal in the beginning was to build a lifestyle brand around what I love to do, which is motorcycles and cars. That was our main goal from the very beginning.

In its pursuit corporations plop themselves down in every corner of the globe selling "democracy" as though it were a brand of toothpaste, the patent to which they alone control.