Quotes About Branding

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

The most powerful concept in marketing is owning a word in the prospects mind.

If your business is not a brand, it's a commodity.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Advertising doesn't create a product advantage. It can only convey it.

When you're in business, if you have some sort of gimmick it's a huge advantage.

As great as it is, 'Vogue' won't change a designer's business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

While creating a social brand is a necessary endeavor, building a social business is an investment...

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

Well, you know, I am in the business and I like to promote myself.

Direct to consumer really gives you control of your business completely.

Whatever happened to Trump Airlines? How about Trump University? And then there's Trump Magazine and Trump Vodka and Trump Steaks, and Trump Mortgage? A business genius he [Donald Trump] is not.

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

When you become too predictable you lose your brand's luster.

If you can't share your story, you can't sell your product.

Web design is not just about creating pretty layouts. It's about understanding the marketing challenge behind your business.

As an entrepreneur you own your business, you expand your brand, you increase your impact, you live with no excuses, and you enjoy your intentional growth daily.

Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.

Personal brands have become anvils on which great businesses are forged

Howard Schultz, CEO of Starbucks, believed the most powerful brands are built from the heart.

if we're so good at helping companies strengthen their products, services and brands, then why are we so poor at applying the same deliberate choreography to our own business operations?