Quotes About Branding

I try to make my clothing line an entry point for discovering the substance of the rest of my work.

If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

Much of my success as a Supermodel was not because I looked better than other models but that I marketed myself in a way that stood out.

You do not become a 'dissident' just because you decide one day to take up this most unusual career. You are thrown into it by your personal sense of responsibility, combined with a complex set of external circumstances….It begins as an attempt to do your work well, and ends with being branded an enemy of society.

Ideal online reputation isn't something that can be earned by accident.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

The best way to make news is to announce a new category, not a new product.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

Advertising is legalized lying.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Your customers are the customers of other brands who occasionally buy you.

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy.

Your brand is the single most important investment you can make in your business

Nobody counts the number of ads you run; they just remember the impression you make.

Storytelling is by far the most underrated skill in business.

I decided that I would be one of the biggest new names; and I actually had some little fancy business cards printed up to announce it, 'Count Basie. Beware, the Count is Here.'

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.