Quotes About Branding

I believe Israel needs branding. I want that the word 'Israel' will relate not just to an Israeli soldier or a camel, but Israel as an advanced liberal society with a strong economy and great people.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

Successful candidates follow a simple fundamental rule: Define yourself before your opponent can define you.

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.

I'm selling a product, and I have to be out there; I don't have the option not to be.

Make sure you're building your brand early and make sure it's a good brand so in life after basketball, you have an option and you have resources to help you with that.

Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, 'What do you think of Xfinity?'

PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?

We have a massive following and a loyal following. We've never bought a follower or any of that stuff that brands do, it's all organic.

Editorial outfits are now advertising agencies.

You have to have an overall vision of how you want people to see you.

Overall, there isn't much difference between a high-end Android and iOS phone, despite the fact that Android is a knockoff of iOS.

Image is one of the most important aspects in branding. People identify you and your actions with your name and the product you endorse. The image that you show to fans, followers, consumers, etcetera will affect your marketability and your overall appeal to diverse audiences.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Stronger! stronger! grow they all, Who for Coca-Cola call. Brighter! brighter! thinkers think, When they Coca-Cola drink. —Coca-Cola advertising slogan, 1896

Children as young as twelve to eighteen months can recognize brands, it went on, and are "strongly influenced" by advertising and marketing. Yikes!

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Branding is the art of becoming knowable, likable and trustable.

Advertising is the art of persuasion.

Of course, I did lots of what would be called graphic design now, what used to be called commercial art.

Art doesn't sell itself, it has to be sold.

Learn the art of the pitch and of messaging.