Quotes About Branding

Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.

Coming onto the Jordan Brand absolutely gives more attention to women's basketball and basketball in general.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

In my opinion, fun is what makes advertising successful.

they become your strongest advocates in marketing your product….

We are no doubt in the Great Age of the Brand.

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

Far more creativity, today, goes into the marketing of products than into the products themselves

Far more creativity, today, goes into marketing of products than into the products themselves

One of his friends, a marketing professor at Stanford, said, "Think about this from a marketing perspective. We can change behavior in a short television ad. We don't do it with information. We do it with identity: 'If I buy a BMW, I'm going to be this kind of person.

I started to understand that just a logo was much more powerful a branding statement than a name alone.

She was doubtful, amid our toxic swirl of new namegiving; what she doubted was the reality of names, though she had to deal with them; she certainly felt that naming is seldom accurate, name and thing coincide only for a short time. She shrank from stamping any name on herself, the brand mark which decides which herd you belong to and which stable you should occupy.

I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good, but I need to have complete control over how something is going to look if my name is going to be attached to it.

It's urgent that companies tell their own stories on digital platforms.

I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

I'm an avid Instagram user, and I do it myself.

It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.

A really first-class company uses really fine stationery.

A soup manufacturer uses the same colors and design on every label to catch the consumer's eye and assure her that she's getting brand-name quality, whether she's buying bean soup or corn chowder or cream of tomato.

I had a great shoe contract and glove contract with a company who paid me a lot of money never to be seen using their stuff.

I really utilize all of my social networking sites.

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.