Quotes About Branding

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.

When it's your own name that is the business, the business never stops.

A lot of people see a Nissan ad and they see a finished product in a record store or on iTunes and that's the face of the band.

I've never been on the cover of a game. When people go into the store and see me on the cover of a game, maybe that will entice them to buy it.

If our employees are wearing the Uber sweatshirt to the grocery store, that would make me feel great.

The number of items and stores has fallen, but Gucci has regained the up-market image that was in danger of being lost.

Ninety percent of the people who come to my stores have no idea I don't work with leather.

You can't separate the clothes from the stores, from the environment.

Luxury stores are such a difficult thing because, ultimately, their purpose is to sell, but I do think you can get more out of a store.

I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.

One of my first fashion clients was Calvin Klein. We did his first freestanding stores. He was very exact and precise. But talk about high-fashion people who brand themselves!

A big shop in Manhattan would feel like we were betraying our roots. And we're not just going to open a bunch of stores.

Sports Direct is on course to become the 'Selfridges of sport' by migrating to a new generation of stores.

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

For me, my brand is good storytelling.

Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.

Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.

How is it different and why should I buy it? ONE sentence or phrase, folks. Apple did an excellent job of this with the iPod. Instead of using the usual industry jargon with GB, bandwidth, and so forth, they simply said, "1,000 songs in your pocket.

Que debes dar prioridad a aumentar tus seguidores en las redes sociales (Instagram, FB, Twitter, Snapchat, YouTube).

The basis for the energy drink Red Bull came from a tonic in Thailand, and the Smurfs were brought from Belgium. Pokémon came from the land of Honda. The band KISS made millions in record and concert sales, but the real profit has been in licensing—granting others the right to produce hundreds of products with their name and image in exchange for a percentage of sales.

I think the concept of commercials, for example, I have had offers to do songs in different commercials, and it is not what I have liked.

It's okay to be misunderstood - as long as you're not misunderstood by your consumers.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'