Quotes About Branding

It's a habit of mine now, noticing labels, logos, shoes.

Fashion nowadays is all about product - bags and shoes - and you're kind of a product yourself, aren't you?

Gap clothing allows you to look like you're from nowhere and anywhere.

Ads create dialogue, they create conversation, they create attention - that's our objective.

Be an individual. I mean, obviously it's hard for a brand, for a corporation, to have a huge following.

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just

The Apple Marketing Philosophy

The company had not only a new logo, but a new name. No longer was it Next. It was NeXT. Others might not have understood the need to obsess over a logo, much less pay $100,000 for one. But for Jobs it meant that NeXT was starting life with a world-class feel and identity, even if it hadn't yet designed its first product. As Markkula had taught him, a great company must be able to impute its values from the first impression it makes.

counters, bleached wood floors, and a huge "Think Different" poster of John and Yoko in bed. The skeptics were wrong. Gateway stores had been averaging 250 visitors a week. By 2004 Apple stores were averaging 5,400

When they saw what Jobs and Johnson had built, they unanimously approved going ahead. It would, the board agreed, take the relationship between retailing and brand image to a new level.

a good company must "impute"—it must convey its values and importance in everything it does, from packaging to marketing.

Después de varias sugerencias desangeladas (una de ellas era Electronic Solid State Computer Technology Corp.), terminaron decidiéndose por Integrated Electronics Corp. Tampoco es que fuera un nombre muy apasionante, pero tenía la ventaja de poder abreviarlo como Intel.

The only problem with Microsoft is they just have no taste, they have absolutely no taste

My motto is strong packaging, clear addressing.

The preposterous comedy of this gang of criminals branding everyone else as criminals was suddenly too much for him to take.

Building your brand doesn't take millions. It takes imagination.

Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects' minds, often not at all.

Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your stories—some the enterprise has forgotten, ignored, or overlooked—and tell them well. That's your task, too. What is your story—the true story? How can you tell it best?

It's hard to think of yourself as a brand, especially when I have four daughters who kick my butt early in the morning every day before I go to work.

Gross profit margin demonstrates competitive advantage: it is the purest expression of customer valuation of a product, clearly implying the premium buyers assign to a seller for having fashioned raw materials into a finished item and branding it.

One time I introduced my orchestra as the Shampoo Music Makers instead of the Champagne Music Makers.

When the product is right, you don't have to be a great marketer.

Starbuck's is going to start selling instant coffee. This is for people who want the quality of Sanka, but want to pay the high Starbuck's price.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.