Quotes About Branding

I don't really think there's a need to have a men's line. I think a lot of the men's lines just take the products for women and put them in different containers. It's all psychological.

Mastering the paradox of star brands is very difficult and rare - fortunately.

Maybe I didn't take the advantage and become a star and get all the brands so that I could solidify my space in the world.

Starbucks has changed the rules of engagement for the music industry.

Rather than spend millions getting film stars, I am quite happy to be brand ambassador myself.

You know how there are some stars out there who know how to market themselves? I don't have that.

Stars work because of familiarity. They fill theatres because audiences know who they are. There is a brand equity. But there are films strong enough to not need stars, or films that should not be made with stars at all, where only fresh faces will do. So I make the decisions accordingly.

My real name is Scott Thompson. I could have gone by that name, but when I started doing comedy I thought I needed to go by something that has a little more of a hook.

For a long time, I've ranted against naming your startup community 'Silicon Whatever.' Instead, I believe every startup community already has a name. The Boulder startup community is called Boulder. The L.A. startup community is called L.A. The Washington D.C. startup community is called Washington D.C.

It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

A brand today is much more than status. Consumers have to be able to trust it.

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a market of our own.

The biggest thing with the '205' guys is that we are trying to build the brand and each other, which makes it more difficult, but we are all stepping up to the plate.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

Good design is good business.

We do not sell lipstick, we buy customers.

All politics is marketing. And in marketing, there are but two variables: product and salesmanship.

Pirate's Cove. The decor was saddles and spurs and branding irons. The sign remained a lasting testimony that pirates don't sell drinks in north Florida, and cowboys don't sell enough for a new sign. Swinging

Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.

For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story.

There isn't one album that says 'Hall & Oates.' It's always 'Daryl Hall and John Oates.' From the very beginning. People never note that. The idea of 'Hall & Oates,' this two-headed monster, this thing, is not anything we've ever wanted or liked.

Nothin' will ever jump over the Jumpman... Yeezys aren't even basketball shoes. You can play in 'em, but they're not basketball shoes.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.