Quotes About Branding

If you're selling the same merchandise that's commonly available, and you've got no point of differentiation, you're dead.

I have a Mercedes. I wear a Rolex watch. I have no problem with the selling of things.

When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.

Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the channel because, for the present, it is the channel that addresses the piece of added value that is not yet good enough.

Anything with the word 'Tesco' or 'Weight Watchers' on the label should be viewed with some suspicion.

You go on about reasons, Cora said, call things by other names, as if it changes what they are. But that doesn't make them true. ....but we have all been branded, even if you can't see it - inside, if not without.

But we have all been branded even if you can't see it, inside if not without—and the wound from Randall's cane was the very same thing, marking her as his.

What's wrong with Disneyland? It brings joy to millions and tutors children about the corporate, overbranded world they've been born into.

Debido a que operan en mercados en los que inicialmente no hay rivales, los innovadores de valor disfrutan de un extraordinario crecimiento. Hablemos de Starbucks, que transformó un producto funcional (café) en otro emocional con su cadena de «oasis inducidos por la cafeína» y que ofrece lugares de reunión chic, relajación y bebidas creativas a base de café. Starbucks opera con unos márgenes que son unas cinco veces superiores a la media del sector.

A blue ocean strategic move can create brand equity that lasts for decades

To stand apart in these overcrowded markets, you need to be creative through value innovation.

A good way to test the effectiveness and strength of a strategy is to look at whether it contains a strong and authentic tagline.

You can do a lot for your diet by eliminating foods that have mascots.

social media is necessary to brand yourself and to build relationships with people, but it can also swallow gallons of time if you're not careful.

Advertising is legalized lying.

Unfortunately, being a brand is really important nowadays.

A lot of times when people are released or, unfortunately, get fired, they almost scramble for what it is they are going to do next. I think when you are no longer working under a big, corporate umbrella, you have to be your own brand, your own enterprise. That was my thought process before I left.

In a union of equals, there can be no second-class consumers. I will not accept that in some parts of Europe, people are sold food of lower quality than in other countries, despite the packaging and branding being identical.

We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.

When I came out of college, shoe companies can identify marketable people, and I think I was identified as someone who could potentially move some units and merchandise.

NBC Universal has created a role called 'talent branding specialist' - a marketer whose job is essentially to put the company on the radars of the most sought-after candidates.

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.

I learned that people don't buy anything from unknown stores.