Quotes About Branding

She didn't want soft and gentle. She needed his rough possession, claiming her, branding her, taking her in a firestorm of heat and flame that would end the world around them, leaving them nothing but ashes, clean and fierce and forever welded together.

You can make a lot of money from a book, but that is done by using a book as a marketing tool.

Frei and Morriss' overarching point is that great brands don't try to please everyone.

David Meerman Scott says, "You are what you publish.

If you don't brand yourself, other people will. And I can guarantee you that they won't brand you in the way that you want to be branded.

An even more pointed reminder of changed circumstances, of course, is the AIG symbol sported, doubtless with some chagrin, by Manchester United, worth £14 million a year to the club when the deal was done thirty months ago, but now as ignominiously conspicuous as mouthing a slogan for Luftschiffbau Zeppelin in May 1937: 'You'll always travel Fuhrer class on the Hindenburg!' Man

Even when I did 'New York Undercover' I put together a five-year marketing and promotional campaign to maximize the exposure of that show.

The reason why I'm just 'Cage' in Lucha Underground instead of 'Brian Cage' is because DJ, the writer, Chris DeJoseph, we wanted to keep my name the same.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

While working for Diplomat Records, I helped several artists with their online branding and social media. Once I left the label, I worked directly with artists and noticed many artists were overlooked and underrated if they weren't in 'XXL' or 'The Source.'

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

I think adidas really understands that it's cool to be in business with the right people. It really feels like a bunch of creative minds rather than some rap guys stamping their names on a sneaker. We're arguing over shoes, ideas, and everything - it's like a tug of war.

Instead of trying to be the queen of cool, it feels like more of an achievement to work with mainstream brands and reach as many people as possible. It's more unexpected for someone like me.

Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.

First make your business itself a brand and then every product you create will be accepted as a brand.

Every sponsor I've had has been something that fit my lifestyle, fit my personality.

I've got a clothing sponsor that helps me out with my clothes. It's called Bulky Boy Clothing, and they pretty much provide me with most of the shirts that I wear.

I've never made a penny from any of the school stuff I've done. I've had brands asking me if they can sponsor my channel for a year, stuff like that. But I've never monetised it. My books and my 90-Day Plan are my business.

My job in the Tour is to get the sponsor's logo in the most prominent place.

I'm basically a marketing director, a CEO and a racing driver all in one, because I have to understand why brands would want to partner with me and sponsor me and give me the support I need to race, because if I don't have the money I don't race.

I'm sponsored by Nike and stuff.

You can't cuss on TV. It does hurt your brand if you do stuff like that. That's not what blue chip sponsors are looking for.