Quotes About Branding

Any products associated with a Apple are going to win. The people who make the Apple products are going to win.

I used to be the voice of Virgin Atlantic in America, and some people only know me for that.

Every automobile ad looks alike.

For actors, social media is a driving force.

Eighty dollars for a T-shirt - that's how you know the brand is good.

I don't think I ever won't do radio. I feel like, between the radio, the podcast, the books, even social media, you have to be a personality eleven places now, or you're not a personality anywhere.

I always knew that if I built my name up as an entity, that would be bigger than me just rappin'.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Building your personal brand is one of the few ways you can ensure that you don't stay broke.

Your personal brand when consciously built can be a force for good, or a force for destruction.

Online marketing is not quite as sleazy as Internet porn, but it's not much better, either.

Unlike perfume, handbags are visible on the body, and--like Air Jordans for teenagers--give the wearer the chance to brandish the logo and publicly declare her status or aspiration.

Hoje em dia, falsificar luxo é fácil. Colocam-se alguns detalhes do passado da marca, coloca-se um pouco de ouro e pronto. (Miuccia Prada)

I visited a factory in Guangdong Province and held the bags in my hands. To see them, I had to promise the manufacturer that I wouldn't reveal the brand names. Each brand made the manufacturer sign a confidentiality agreement stipulating that he could not reveal the fact that he produced their products in China.

Maybe back in the day you didn't need to be the greatest looking to be on TV and you didn't need to speak the best, but in this day and age, I think you need to be the package. You need to look the part for your sponsors, you need to be able to speak the part for the media and to big CEOs.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

It is necessary that I am viewed as a product. I am a product.

We're trying to change the whole way our merch is viewed, in terms of just not a bunch of skulls interlaced; you know, every album can look the same, so they're going to be stylized and different.

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'

What is it about the cut of certain clothes that signals 'VIP?' Men's Brioni suits and Charvet shirts are famous for it.

In advertising, not to be different is virtual suicide.

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

We originally started AdNectar to serve brand advertisers, but we've now found that our publishers are greatly benefiting from integrating our system. In addition to a new revenue source and the data our API provides, it turns out users actually prefer branded over generic virtual items.

Harvard Business School professor Clayton Christensen describes the approach of building an entire brand around a job to be done as 'purpose branding'. Purpose branding involves naming the product after the purpose it serves. In other words, as Clarissa Rayward, Director of Brisbane Family Law Centre, likes to say, it does what it says on the tin.