Quotes About Branding

The marketing is just as important as the music, almost.

Marketing is everything.

Marketing is not a nice word, but the world is about marketing now.

Marketing is for companies who have sucky products.

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

I'm a marketing genius.

When you don't have money for marketing, you explore alternate ways.

I'm a marketing guy.

When companies try to increase sales by matching every feature of their competitors, they end up hurting themselves. After all, when products from two companies match feature by feature, there is no longer any reason for a customer to prefer one over another.

pretty websites don't sell things. Words sell things.

Never assume people understand how your brand can change their lives. Tell them.

Create reciprocity. I've never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely.

let's explore what we need to do to help a customer be more interested in a brand.

The goal for our branding should be that every potential customer knows exactly where we want to take them: a luxury resort where they can get some rest, to become the leader everybody loves, or to save money and live better.

If you want to be remembered, associate your product or service with the solution to a problem.

The Header. The very top of your website, in which you use very few words to let people know what you offer.         ââ'¬Â¢  The Stakes. The section of the website in which you explain what you are saving customers from.         ââ'¬Â¢  The Value Proposition. The section of a website in which you add value to your product or service by listing its benefits.

When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive.

we want our customers' ears to perk up when we talk about our products and services, we should position those products and services as weapons they can use to defeat a villain.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

The bottom of this e-mail contained our client's logo, their one-liner, and a phone number in case anyone was ready to place an order.

Does Your Header Pass the Grunt Test?

nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

Everybody wants to be taken somewhere. If we don't tell people where we're taking them, they'll engage another brand.

If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.