Quotes About Branding

But what if the problem wasn't the product? What if the problem was the way we talked about the product?

Just use the words from your BrandScript to populate your sales funnel.

Because nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

La esencia del branding es crear mensajes sencillos y relevantes que se puedan repetir una y otra vez, de manera que podamos «dejar nuestra marca» en la consciencia del público.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

In your marketing copy, don't be cute, be clear.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

In understanding how their customers wanted to feel, Starbucks took a product that Americans were used to paying fifty cents for (or drinking for almost free at home or at work) and were able to charge three or four dollars per cup. Starbucks customers are willing to pay more for their coffee because they sense greater value with each cup.

The answer is no, at least not yet. Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

How much is a confusing message costing you every day? How many customers are bouncing from your website? How many people are ignoring your brand? How many customers are you losing to the competition?

brand that positions itself as the hero is destined to lose.

Your website needs to include words that sell.

Your website should be a sales machine.

1.    Created a BrandScript. I should have clarified my message.         2.    Created a one-liner. I should have distilled that message into a single sentence.         3.    Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.

The first project I'd like you to BrandScript is the one that represents your overall brand. Next you'll want to create a BrandScript for each division of your company, and after that, each product within each division. If you like, you can even create a BrandScript for each segment of your customer base. The uses of a StoryBrand BrandScript are endless.

Remember, words on a website sell products. It's great if the site is beautiful, but without the right words, the site won't sell anything.

Again, to create a BrandScript you can save, edit, and come back to over and over, go to mystorybrand.com.

Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

In fact, at StoryBrand we have a mantra: "If you confuse, you'll lose.

building a brand may be more important than building a business.

Before producers decided to keep things simple and call the show Friends, they toyed with the idea of Friends Like Us (ok, that's not too bad), Six of One (what?), Across the Hall (logical I guess), Insomnia Café (no, just no) and Once Upon a Time in the West Village

Before producers decided to keep things simple and call the show Friends, they toyed with the idea of Friends Like Us (ok, that's not too bad), Six of One (what?), Across the Hall (logical I guess), Insomnia Café (no, just no) and Once Upon a Time in the West Village (amazing).

TBWA works with Philip Morris