Quotes About Marketing

As in all branches of the retail trade, the key to success was skill at sales.

My favorite Viagra ad, a Spanish-language print ad I saw some years ago, simply shows an image of the distinctive blue pill with the text "Un divorcio menos. Gracias, Pfizer." ("One less divorce. Thanks, Pfizer.")

According to the chalkboard, tonight was "Ladies Night" featuring "Dollar Drafts for Chicks," a marketing ploy that drew in, it appeared, a certain female clientele. For example, one straw-haired woman, who was cackle-laughing in a "notice me" manner, wore a yellow T-shirt that read "Sloppy Seconds," which, alas, seemed all too apropos. Megan

Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.

You've gotta really touch people to move them to buy your records.

Not only is it OK for a woman to write about a tough guy, but it might even help sell him.

I tour a lot and interview a lot. I'm on the Internet and doing stuff. I go out and promote. I've got a bass drum and a sandwich sign and a washboard. You just have to shout louder and louder that you're still alive.

Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running.

I've never been on a paperback tour before, you know, because usually you go on tour when a hardcover comes out.

Before the Internet became so powerful, I toured extensively. With the rise of the Internet, touring apparently has become less important.

The government should spend more time on promoting tourism in Sydney.

The case for sponsorships in commercial spaceflight is compelling and could dramatically impact the economics of space tourism. Global brands are looking for fresh, new ways to position themselves on the leading edge of their categories.

The bottom line is 2018 should finally be the year where we see the early stages of broad-based commercial space tourism appear. Demand will certainly be driven by the early successes or failures of those missions, the marketing of those missions, as well as the propensity for tourists to become repeat flyers.

Book tours are almost designed to beat out of an author any affection he has for his book.

Traditionally, tours were a means of promoting a record. Today, the record promotes the tour.

I've got a publicist at Houghton Mifflin Harcourt who's been working little miracles for me, but it's true the budgets aren't what they once were in terms of advertisement and book tours.

Advertising moves people toward goods; merchandising moves goods toward people.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.

Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.

Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.

I've absolutely fought against having to be half-naked to sell a track.

We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth.