Quotes About Marketing

Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren't so exciting.

You may have heard the old saying that "the definition of insanity is doing the same things over and over again and expecting a different result." In marketing, we could say something very similar: the definition of insanity is doing the same things as your competitors and expecting to beat them.

By the way, if anyone here is in advertising or marketing, kill yourself.

The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.

You get a lot of apps and companies that are trying to sell you on something that's totally useless or potentially unhealthy. Only occasionally does something really worthwhile really come out.

Someone told me that each equation I included in the book would halve the sales.

Is it demonstratable? Does it have that wow factor? Is it easy to use? Is it priced right?

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

Films that are easy to sell happen to be the worst films. Look at the poster for 'Wrath of the Titans' and 'John Carter': they're exactly the same. You could switch titles.

I was a fan first; then I became a wrestler, then a promoter, then a businessman and everything that goes with it - marketing, merchandise, licensing, legal, everything. But I've always enjoyed it.

As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.

We live in a quick-fix society where we need instant gratification for everything. Too fat? Get lipo-sucked. Stringy hair? Glue on extensions. Wrinkles and lines? Head to the beauty shop for a pot of the latest miracle skin stuff. It's all a beautiful £1 billion con foisted upon insecure women by canny cosmetic conglomerates.

People write negatives things, cause they feel that's what sells. Good news to them, doesn't sell.

Write when drunk. Edit when sober. Marketing is the hangover.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Any fool can write a novel but it takes real genius to sell it.

Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work.

The business model - where books can be returned, and where a 50% sell-through is considered acceptable - is archaic and wasteful. Writers get small royalties, little say in how their books are marketed and sold, and simple things like cover and title approval are unheard of unless you're a huge bestseller.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

The new generation of designers, like Prabal Gurung and Alexander Wang, have hundreds of thousands following them on social media who will probably never be able to afford their dresses but still feel a loyalty to them. So when that designer writes a book or launches a beauty line, they might pick that up.

picked a short, generic, evergreen hashtag: #MotoX.

Smart writers understand that writing is also a business. Really smart writers see themselves also as entrepreneurs. Barry Eisler

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Numbers are a bad idea for names because people won't know whether to use numerals (123) or to spell out the number (One Two Three).