Quotes About Marketing

People will pay a dollar for a program with information, but they'll pay $ 10 for a program with information plus a story.

Influencia, Robert Cialdini

Buck wondered how Blister Krill had survived to middle age in a place as ethnically diverse and gun-crazy as Florida. He was confronted with the possibility that Blister had been a different person before becoming obsessed with Bayou Brethren. It was one thing to market a television program to attract low-class shit-kickers; it was another thing to create them.

The phones never stopped ringing. This was because Kipper Garth had shrewdly put up his billboards at the most dangerous traffic intersections in South Florida, so that the second thing every noncomatose accident victim saw (after the Jaws of Life) was Kipper Garth's phone number in nine-foot red letters: 555-TORT.

the human capacity for obsessional behavior and addiction has made a satanic marriage with modern pharmacology, marketing, and high-speed transportation.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

If you care about your product, you should care just as much about how you describe it.

I don't do albums for album sales. I just do it as a conversation piece and a business card.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.

Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans.

Anyone who says they want to make a game that becomes a cult classic is kinda screwy, right? I mean, you want to reach the largest audience you can.

We didn't like the idea of Dixie Chick action figures. I mean that's just the kiss of death for a group. How could a hip teenager enjoy the Dixie Chicks while their little sister is playing with a Martie doll in the other room?

You use marketing to see what an audience's first impression is because that is something you can never really know yourself until you see it.

The blessing is that everyone knows who I am because of the commercials.

I cry at Kodak commercials.

Even an independent label is looking for a hit, they're not looking for a record that's not gonna do well.

I'm a label that wants to sell. I believe in clothes.

You can't control it once you turn it into the label, so there's the expectation that it'll leak a week before the album comes out. That's the world we live in.

Traditionally with debut albums, labels insist on a face, so people know who you are.

Labels are curators of taste, and the best ones know how to monetize what an artist is trying to do.

I hate genres. I think they're just marketing labels.

A lot of advertisers lined up to throw money at this stuff because they were caught up in the hysteria about the Web. But now they want to know how you make money selling a 1.59 bottle of dish detergent on the World Wide Web.

Paying greater attention to an individual customer's needs fosters greater customer loyalty and can generate positive word-of-mouth marketing for the company.

It starts by identifying your brand voice. Ask yourself these questions. What's your primary message? What tone of voice do you use? What type of language do you use? How do you want to speak to your audience? How do you want clients to feel when they communicate with you?