Quotes About Marketing

What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

Maybe we can see more men's and women's combined events so the young players can be marketed better.

Now that I have a daughter, I notice what's marketed to young women.

I've done stuff with Bud Light, but do I want to take on a beer sponsor knowing most of my community is younger kids who can't drink? There are still a lot of people over 21 who watch. You're never going to hit your exact target audience.

While younger women are told to be thinner and prettier, ads for older women emphasize looking younger and wrinkle free - tapping into the insecurities that many of us have about getting older.

Modeling is basically 'Buy more stuff! Don't you want some more stuff? It will make you look ten years younger and men will like you!' If I'd wanted to be a salesperson, I would have got a job selling.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.

When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.'

Marketers are out there trying to figure out how to get your money out of your child.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.

There are lots of ways to monetize. But if you have millions of fans, and you can convert even five percent of them to pay for something of yours, you are in the seven-figure range.

Tobacco marketing often reaches children and youth and entices them to start using tobacco while they are still at an impressionable age. Nearly four out of five high school cigarette smokers will become adult smokers, even if they intend to quit in a few years. By the time they want to quit, they're hooked.

Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall.

YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare.

YouTube provides a unique opportunity for all musicians to market and promote their music and directly engage their fans.

YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!

The new artist is meeting the general public before they meet the record company. They're able to put the material on YouTube and have a million views before they even meet an executive at a record company, and get the deal based on that.

It's hard to sell merchandise off YouTube.

Brands started calling me out of the blue as I racked up over 5 million views on YouTube. And now I make my living being what they call a 'lifestyle and travel influencer.'

The 10 million views on YouTube are... worthless to us as a business.