Quotes About Marketing

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.

Records used to be documents, but now record companies want product.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Sameness is what marketers want us to want.

Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.

To be a success in advertising you must want to fill other people with a passion for possession.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

Television remains an incredible tool when it comes to ensure the best promo, but one thing was always clear to me, I didn't want reality stars; I wanted stars.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

Television doesn't want to admit it has those dreadful roach ads on anyway.

Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself.

Good wine needs no bush, And perhaps products that people really want Need no hard-sell or soft-sell TV push. Why not? Look at pot.

What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?

The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.

To people who make moving ads that block the view of websites: Not only will we not buy from you, but we want shrews to eat your liver.

We create a product nobody needs but people want. You spend more for what you really want; some boring things you need: an ugly old car can wait, but if you have a new fashion item it cannot wait.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Authenticy in marketing is telling a story people want to hear.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.