Quotes About Marketing

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

If nobody wants to buy your album, who's going to buy your clothes?

One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.

Some record labels want to package you in a certain way and we didn't want that. Once the record company saw we had some substance and were not a one hit wonder. They got 100% behind us.

There are brands out there, plus-size brands, that all they want to do is sell their clothes and be done.

The tools I learned photographing celebrities, now I want to use them to sell ideas.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

The language of Consumer is most colorful. At last count, this language possesses twenty-nine thousand four hundred fifty six words and phrases to replace and deflect the immoral concept of 'greed'. It possesses Four Volumes of Rationalizations, Nine Volumes of Justifications and a Handy Quick-Chart of Suitable False Definitions of the concept of 'need', an essential resource to be used at the Moment of Indecision in Conjunction with Mouth- Watering Pupil- Dilating Desire.

if you're not the customer, you're the product

They were contrarian," Epstein would later say of the Google founders. "They rejected everything that smacked of traditional marketing wisdom." Larry and Sergey had their own spin on spin. In 1999, at Burning Man (the posthippie festival in Death Valley that Page and Brin regularly attended), they'd been impressed that someone had projected a laser image onto a nearby hill. Wouldn't it be great, they asked Epstein, if we could laser google onto the moon?

Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it. "It really came down to this," McCaffrey later said. "We have a limited budget. Do we want to put that money into the technology, into the infrastructure, into hiring really great people? Or do we want to blow it on a marketing campaign that we can't measure?" Larry and Sergey told Epstein that his interim stint was over

Una vez que identifique un segmento de mercado, tiene que preguntarse si es lo bastante amplio y accesible como para justificar su esfuerzo de marketing. Si la respuesta es no, entonces tiene lo que se llama un producto «fabricable», pero no un producto «comercializable». Solo dan dinero los productos comercializables.

A product can be differentiated from the competition by creative advertising and promotion, even if competing products are physically identical.

Goal setting is paramount in developing a promotional campaign.

Today I met with a subliminal advertising executive for just a second.

I think things like 'farm to table' are misleading. I think sometimes that becomes a pedestal or a soap box to get people into your restaurant but is not... it's almost empty in a way. I mean, my food comes from a farm, and I serve it on a table.

I went on to being an Ivory Soap baby for television commercials, and for three years, I sat in a bathtub and said either, 'And it floats,' or 'Get some today.'

The idea that you must bathe every day is, to a certain extent, a manufacture on the part of the soap industry.

In the early 19th century, they tried selling soap as healthy. No one bought it. They tried selling it as sexy, and everyone bought it.

You have Showtime, you have AMC, you have all of these, you know, incredible networks that are now bringing forth their product without the handcuffs, if you will, of trying to sell soap to the entire country.

You know what TV is? It's 22 minutes of selling soap.

You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world.