Quotes About Marketing

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help.

I'm not a big fan of the high-altitude approach of mega TV ads.

In terms of merchandise, you can't force anyone to buy something.

As soon as you go into merchandising, everyone nods sagely and says, 'Ah, now we know why you are doing it.'

It's hard to market a movie when you're at the mercy of critics and journalists.

Today's merger makers are not ad people; they're building communications companies.

You need money to get out your message.

We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

I get frustrated with companies that present themselves as your mates. They use emojis in the messages they send you, and they're very casual with their back-and-forth. That doesn't work if they've rinsed you of all your money.

The arrival of Beckham at Milan is not just a matter of marketing.

Everyone knows how hard it can be to market to millennials.

You can have 10 bucks to 10 million bucks and if you got a crew, imagination and a lot of people willing to turn in some work next to nothing, you going to have a feature. But you can't get beyond how expensive marketing the movie is, it's so crushing.

One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.

ON SEPTEMBER 2, 2009, THE TRANSNATIONAL PHARMACEUTICAL GIANT Pfizer pled guilty to multiple criminal felonies. It had been marketing drugs in a way that may well have led to the deaths of people and that definitely led physicians to prescribe and patients to use pharmaceuticals in ways they were not intended.

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.

The advertising industry and Hollywood have done a wonderful job conditioning us to believe that wealth and hyperconsumption go hand in hand.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Phoebus discovered—one of the great undiscovered discoveries of our time—that consumers need to feel a sense of sin. That guilt, in proper invisible hands, is a most powerful weapon.

Deep Web advertising, wave of the future

E cos'è, dopotutto, uno scoiattolo? Un topo con un buon ufficio stampa. Niente di più.

Joe had long resented how American culture had taught him to want. There were so many things pictured in ads, displayed in store windows: stereo TVs, personality dolls, electronic board games, inboard-outboard motors, personalized bowling balls, graphite baitcasting rods. You were taught to want it all.

Given that the majority of communication to which we are subjected in a day consists of advertising, if nearly all of that advertising insists on regarding us as pampered children, what does that do to us? It winds us up with a godforsaken second term of smarmy granddad President Ronald Wilson Reagan for one.