Quotes About Marketing

People call it high-concept but it's really having an idea which you can tell in a couple of sentences, so the head of the studio can call the marketing guy and pitch it, and the marketing guy can say, Yeah, I can sell that.

Business today consists in persuading crowds.

Marketing makes the magic that can transform your airplane into a rocket ship!

The man who stops advertising to save money is the man who stops the clock to save time.

The things we buy and the brands we use are just another way for us to project our preconceptions onto one another.

I think it's a thing in France, and I think you see it a little bit in Spain with Atletico: the countries and the cities just absolutely love their football. It's not because they're just marketing geniuses; it's because they've made it simple.

Actually, no, because awards don't spark sales as much as you'd think.

I've done a fair amount of commercials. I did a bunch of Champion spark plug ads and Levi's and Molson Beer. You wouldn't know it. But some of it's damn good.

'Ruby Sparks' has been sold like a romcom in the States. But we never saw it like that.

Britney Spears is definitely my favorite past Candie's girl; her campaigns were gorgeous.

Your premium brand had better be delivering something special, or it's not going to get the business.

If you based your knowledge of the human species exclusively on adverts, you'd think that the normal condition of humanity was to be a good-looking single person between 20 and 35, with excellent muscle-definition and/or an excellent figure, and a large disposable income.

I've always loved and enjoyed the theatre, but I have to say that none of our sponsorships have been done because I'm one of those chairmen and chief executives who goes gooey-eyed about something. They are done for a very specific marketing and commercial agenda.

I wrote 'The Facebook Era' because I felt like it needed to be written, and I was one of the people who might be qualified to do so. Specifically, my background is that I developed the first business application on Facebook.

I've accepted I can't rely on my work alone; I must market myself. The truly spectacular roles do go to the girls who actively promote their popularity.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

As a book editor, you need to pitch every one of your books again and again, dozens of times, for months on end. From a quick conversation with your boss or a letter that'll be read by just one person, to a five-minute speech in front of 50 colleagues or cover copy that'll be in front of millions of eyes.

Advertising is speech. It's regulated because it's often effective speech.

Krispy Kreme claims the 'batter is the best part.' Same with an Obama speech. It's all about what's on the outside, not what's inside.

In my first 15 or 20 years of authorship, I was almost never asked to give a speech or an interview. The written work was supposed to speak for itself, and to sell itself, sometimes even without the author's photograph on the back flap.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

When companies minimize their costs, they can spend more on R & D and marketing. It's just very logical.

There's so many companies that are spending so much money on 17-year-olds... I can't compete with that. I'm not that guy anymore, they can't dress me up and roll me out there and make me look good. I am what I am!

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.