Quotes About Marketing

By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.

I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.

In my experience, marketing is best when it proves the product it is supporting.

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

People send you stuff if you say you're interested in something. I have a tonne of body lotion. So I could mention I was interested in, you know, surfing, and some company would send me a surfboard.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Not surprisingly, the chief way self-published authors get the word out about their books is through the Internet.

Maybe it's the TV commercials. They make you hate everything they try to sell. God, they must think the public is a halfwit. Every time some jerk in a white coat with a stethoscope hanging around his neck holds up some toothpaste or a pack of cigarettes or a bottle of beer or a mouthwash or a jar of shampoo or a little box of something that makes a fat wrestler smell like mountain lilac I always make note never to buy any. Hell, I wouldn't buy the product even if I liked it.

When Giverny came out with a Gemina B. perfume advertised as with the slogan 'the fatal flower', I wondered if women should aspire to smell like a mutilated corpse.

He described his grand strategy as indirection. If General Motors hired Joe Schmo to sell cars, Joe Schmo would give an interview to Road & Track, telling them the specs of the Thunderbird, engine size in cubic inches, zero-to-sixty, and so on. Given the same job, Bernays would lobby Congress for higher speed limits, making it more fun to own a Thunderbird. Rather than fight for a single season of sales, he would make the world more friendly to his product.

In the 1950s, a consortium of publishers—including Harcourt Brace and Simon & Schuster—concerned about a dip in numbers, hired Bernays. Did he go into schools and make the case for books? No, he talked to the architects and contractors who were designing the new suburban homes and convinced them a house is not modern if it does not include built-in bookshelves. Indirection.

An element of propaganda, of sales and marketing, always intervened between the inner and the outer person.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Any fool can make soap. It takes a clever man to sell it.

Because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business.

Every man praises his own wares.

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Marketing and innovation make money. Everything else is a cost.