Quotes About Marketing

The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.

I have read books that are so cliched and lazy, my eyes have bled. But I also have read books marketed under the chick-lit umbrella that are so honest, clever and gritty that I've wanted to give up writing and paint walls instead.

Walmart markets its gun department as 'sports and outdoors,' but let us get one thing straight: They are not just selling hunting rifles.

I wanna have the coolest merch.

No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.

At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.

It's all been guerrilla warfare trying to get my name out there.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

The parallel we like to make.... is the idea of becoming the next Warner Brothers, which is a company that creates the content, but they also produce the content. They also distribute; they also market. So we say that because Fine Bros. and Warner Brothers is fun to say.

Cottage cheese is one of our culture's most visible symbols of self-denial; marketed honestly, it would appear in dairy cases with warning labels: this substance is self-punitive; ingest with caution.

In the immediate aftermath of the civil-rights movement, Democrats marketed liberalism to us as fashionable, sophisticated and liberating. Today it needs a surgeon general's warning: hazardous to your family and the values you were taught as a child.

With the Monday Night Wars, it was almost a pay-per-view every single Monday between the two factions because they were trying to throw everything but the kitchen sink to win the ratings war.

Advertisers are very wary of ideological media.

I am particularly wary of authors who put themselves on the cover of their own book.

consumer investing," that is, working with businesses that sold directly to the broad public and whose fate would be determined by marketing, positioning, segment leadership, and branding. In short, businesses based on mastering consumer psychology.

The reading public is intellectually adolescent at best, and it is obvious that what is called significant literature will only be sold to this public by exactly the same methods as are used to sell it toothpaste, cathartics and automobiles.

Between two products equal in price, function and quality, the better looking will out sell the other.

If someone likes you, they'll buy what you're selling, whether or not they need it.

If no one knows your book is out there, no one will think about buying it. It's as simple as that.

Most makeup campaigns are not in black and white.

I like Valentino a lot - they never use actresses in their campaigns.

Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.

You'll see a lot of actors doing adverts. There's a reason why. I could probably buy a castle if it were in somewhere like Lithuania. Not this country.