Quotes About Marketing

successful positioning requires consistency. You must keep at it year after year.

What should a brand leader advertise? Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Too many consultants fall in love with their own methodology. Success in this business comes from marketing, not from the depth of consulting expertise. I know that this is heresy to many of you, but all the nonrainmaking consulting gurus are working for somebody else and merely earning a paycheck.

One Percent Solution: Videotape clients giving you testimonials and place these on your Web site home page. This is the most dramatic video marketing tool that I know of.

When it comes to video and pretty much everything else, the more personalized the content, the higher the chances of conversion.

That's a comic cover's job: Attract someone's attention and persuade them to try the issue out.

There's such a huge link with fashion, with front covers of magazines and selling products, but that's not what you go into the job for, and yet you're persuaded that's what you have to do to create the opportunities for yourself.

The more informative your advertising, the more persuasive it will be.

I'm a phenomenal fan of Elon Musk. I think he's the greatest. He's a disrupter, and I think he is a great marketer. And I love him.

There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.

I'm Phil Knight, and I don't believe in advertising.

Commercials were too phony for me. I just didn't like selling products I didn't believe in.

I know when I go out and wear a pretty dress and get photographed, I'm going to be in the press, which will help with my business.

The clue to book jacket photography is to look friendly and approachable, but not too glamorous.

My voice, my likeness is my livelihood. That's it. I keep it simple. I pick good products.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

I haven't done many commercials, and I'm very picky about it because it comes down to creative control.

Ads need to be little pieces of entertainment.

If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.

I have a strong say in how my books are marketed, and the covers - I am very firm that I don't want pink and fluffy, or stick figures sitting drinking cocktails. That's simply not appealing to me.

I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.

Life's a pitch, then you buy.