Quotes About Marketing

We know through advances in behavioral economics and marketing that one can manipulate perceptions and beliefs.

These kids could have starred in a social media campaign for vasectomies.

Colonel Cargill was so awful a marketing executive that his services were much sought after by firms eager to establish losses for tax purposes. Throughout the civilized world, from Battery Park to Fulton Street, he was known as a dependable man for a fast tax write-off. His prices were high, for failure often did not come easily.

Colonel Cargill was so awful a marketing executive that his services were much sought after by firms eager to establish losses for tax purposes.

Axiom 4 Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service.

Axiom 5 Get the reader to say yes and harmonize with your accurate and truthful statements while reading your copy.

Truth isn't beauty. It isn't even always true. Truth is nothing more than consistency of message. I learned that from advertising.

Products are made in the factory, but brands are created in the mind.

Actually, I majored in marketing and I have a bachelor of science.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

But good records seem to get to the people who need them the most. I guess I have to believe that the best marketing tool is still a good song. And that it's probably better that I put my time into writing one of those than learning how to do social media properly." Petty

I guess I have to believe that the best marketing tool is still a good song. And that it's probably better that I put my time into writing one of those than learning how to do social media properly.

Asked whether they would rather eat an organic or a commercially grown apple, most people prefer the "all natural" one. Even after being informed that the two apples taste the same, have identical nutritional value, and are equally healthful, a majority still prefer the organic fruit. Even the producers of beer have found that they can increase sales by putting "All Natural" or "No Preservatives" on the label.

They added a cheap gift to the expensive product, and made the whole deal less attractive. Less is more in this case.

Furthermore, merely thinking about stabbing a coworker in the back leaves people more inclined to buy soap, disinfectant, or detergent than batteries, juice, or candy bars.

This procedure of building the audience before developing the offer has profound implications to the operation and growth of your business.

What comes full of virtue from the statistician's desk may find itself twisted, exaggerated, oversimplified, and distorted-through-selection by salesman, public-relations expert, journalist, or advertising copywriter.

SUVs are named for exotic places we'll never go, like the Dodge Durango or the MGC Yukon. There should be truth in advertising: like calling them the Dodge Dubuque, or the GMC "I'm Going to 7-Eleven for a Moon Pie."

American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it.

You must sell benefits, not products.

If you can make the customer feel the way you do about your product, then your customer will buy your product.

A lot of beginners in business think of marketing merely as selling.

"Don't Kid Yourself" would be the greatest brand name for birth control pills.

organizations feel pressure to be relevant in the digital era, stories have become a hot topic in marketing communication. Many firms have added processes and structures that enable them to find, create and evaluate strong stories. They have also added journalists and filmmakers to their staffs to present these stories in a compelling way.