Quotes About Marketing

It used to be you did TV or you did film. Now it's like a media blitz.

Do I think there's going to be a business in blogging? Yes.

Bollywood marketing is larger-than-life. Honestly, it amuses me.

In India only sex and Bollywood sell. So if you are not using either of them, forget launching any product, sport or business in India.

I'm just going to write whatever I'm going to write, and whatever shelf or section they end up on at the bookstore is just going to be that, and I'll let the marketing people pull their hair out and worry about it.

The bottom line is the NBA is going to do whatever they can do to create more revenue.

It's not everyday that a Sanjay Leela Bhansali comes along with a Rs 10-15 crore bounty to splurge on marketing.

Boxing is a business.

Every great brand is like a great story.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Influence is the new power - if you have influence, you can create a brand.

It's hard to sell a brand without having a face to it.

It's the power of the brand. We've never formally advertised.

It's hard to build a brand, competitively, and tell people what you do as well.

I do find it a bit disconcerting when your name becomes a brand.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

Type is your brand.

Wouldn't it be so cool if we could use the Internet to build a better beauty brand?

You have to do what's best for the brand.

Most brands want to see their products used in creative ways.

I find working on brands some of the most interesting work you can do.

I really love it when brands get very creative with products.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.