Quotes About Marketing

Latin food suffers like Chinese. You can do marginal Chinese and be successful. You can do crappy Mexican and be packed.

the packaging is more important than the content.

I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!

Companies rebrand so often because people who work in branding know, deep down, that they don't have real jobs and the constant emphasis on logos and color schemes creates a frenzy of activity that distracts them from the creeping existential dread that haunts their every waking moment.

They can't expect anyone to actually pay for a shirt that says, 'I (picture of an elephant) the San Diego Zoo.' What does that even mean?

They can also sell the same products in different ways to different groups of consumers (Britain's Viz magazine, with its fat slags and foul-mouthed yobs, is sold as a comic magazine in the south of the country but as an upmarket style guide in the north).

The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.

You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.

At one time my name was on 50 or 60 different items, from dolls to pencil boxes.

People who weren't watching basketball were still fans of Lil Penny.

People say we live in an age of information overload. Right? I don't know about that, but I just know that I get too many marketing emails.

I starred in Dr. Pepper commercials and Buick ads.

It's not awards per se that bother me; it's entirely to do with the impetus they give for marketing a film.

The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.

In general, fiction is divided into 'literary fiction' and 'commercial fiction.' Nobody can definitively say what separates one from the other, but that doesn't stop everybody (including me) from trying. Your book probably will be perceived as one or the other, and that will affect how it is read, packaged and marketed.

An advertising agency is 85 percent confusion and 15 percent commission.

Ninety-nine percent of advertising doesn't sell much of anything.

I'm sure 50 percent of television ads use rhyme.

You spend so much to buy these media net stories or full page ads to build perception... you can rather save this money and put it in the making or marketing of the film.

I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good, but I need to have complete control over how something is going to look if my name is going to be attached to it.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.