Quotes About Marketing

I have raced against the clock since I went into advertising at the age of eighteen.

We are no doubt in the Great Age of the Brand.

What I find sad is that the New Age movement is primarily a commercial undertaking. But it is answering to a human need.

or concepts the publisher doesn't like) are not as sure to sell as the tried and true. On this, see Brian Martin, The Politics of Research

I made a fair job and I hope you will buy it and tell your friends and I hope they will buy it too.

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

Far more creativity, today, goes into the marketing of products than into the products themselves

But perhaps, she thinks, this isn't a Russian meal. Perhaps it's a meal in that country without borders that Bigend strives to hail from, a meal in a world where there are no mirrors to find yourself on the other side of, all experience having been reduced, by the spectral hand of marketing, to price-point variations on the same thing.

Far more creativity, today, goes into marketing of products than into the products themselves

Far more creativity, today, goes into the marketing of products than into the products themselves, athletic shoes or feature films.

You had to admire a guy who called his own new book a classic before it was published and anyone else had a chance to read it. Maybe he figured if he didn't do it, nobody would, or maybe he was just trying to give the reviewers a helping hand; I don't know.

People who have no trouble advocating that cigarette commercials be banned from the airwaves on the grounds that they encourage young people to smoke should think again about the degree to which all people, and especially young people, take the media's well-crafted, market-tested messages to heart.

One of his friends, a marketing professor at Stanford, said, "Think about this from a marketing perspective. We can change behavior in a short television ad. We don't do it with information. We do it with identity: 'If I buy a BMW, I'm going to be this kind of person.

An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.

The U.S. government has a 5 A Day campaign that's designed to encourage kids to eat five servings of fruits and vegetables a day. McDonald's alone outspends this campaign by a ratio of 350 to 1.

We know the fast-food companies have big ad budgets, we know that they outspend healthy messages, but 20 times more, 143 times more, 350 times more? What's the big deal?

McDonald's alone outspends the 5 A Day campaign by 350 to 1.

If a child sees a McDonald's commercial every single day, it would take them almost a year to see just one commercial about 5 A Day.

companies often emphasize features when they should be emphasizing benefits.

learned that lesson the hard way when his company tried to introduce a third-pound burger at the same price as the McDonald's quarter-pounder. More than half the customers thought they were being ripped off. "Why should we pay the same amount for less meat?" they said.

The value of the new A&W burger depended on consumers comparing two fractions: 1/3 and 1/4. But fractions are difficult for everyone, because they're parts of things as opposed to whole objects. We like to count things, and fractions don't equal "things." So, we jump to the closest available whole numbers. 4 is bigger than 3, so we mistakenly infer that a 1/4-pounder is a bigger burger than a 1/3-pounder.

companies often emphasize features when they should be emphasizing benefits. "The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy

Love was the early Christians' marketing plan and their business card was joy.

I started to understand that just a logo was much more powerful a branding statement than a name alone.