Quotes About Marketing

Personal brands have become anvils on which great businesses are forged

Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.

Say whatever you want. But the United States has a kickass military and really good bullshit marketing people. If this country was a person it would be a used car salesman with a flamethrower.

They sell us the President the same way they sell us our clothes and cars.

When I'm buying car insurance I ask myself, 'Which company has the most annoying and relentless commercials?'

You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.

And long gone are the days when a paperback meant a Penguin, pure and simple, let alone when a paperback publisher could confidently market a product with no image at all on the cover - just the title and the author's name, emphatically lettered. Beautiful.

There is only one valid definition of business purpose: to create a customer.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Toshiba and Hitachi made better sets at the time, only they showed them on the Ginza in Tokyo and in the big-city department stores, making it pretty clear that farmers were not particularly welcome in such elegant surroundings. Matsushita went to the farmers and sold its televisions door-to-door, something no one in Japan had ever done before for anything more expensive than cotton pants or aprons.

Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation.

Selling" generally means getting someone to do something that she might not do if she were in full possession of all the facts.

The powers that be don't necessarily view you as a citizen, a voter, or a person. You're a consumer. You're someone who buys products, then consumes them. After you eat it, use it up, or wear it out, you buy more.

Wake up to a hearty, lip-smacking bowlful of nutritious, nourishing Ubik toasted flakes, the adult cereal that's more crunchy, more tasty, more ummmish. Ubik breakfast cereal, the whole-bowl taste treat!

If you don't buy, they'll kill you. The perfect sales-pitch. Buy or die—new slogan.

They always said the way to sell something was create anxiety in people. Create a sense of insecurity— tell them they smell bad or look funny. But this makes a joke out of deodorant and hair oil. You can't escape this. If you don't buy, they'll kill you. The perfect sales-pitch.

The more your copy sounds like a real conversation, the more engaging it will be.

you can make a fortune selling people what they want, but you can go broke selling them what they need.

If you tell your prospect how bad things are in a way they can identify with and relate to, then they know that you know the way it really is because that is the way it really is for them.

1. Headline 2. Open – Promise or Negative Optism (See Chapter 9) 3. Credentials 4. Offer 5. Bullets 6. Choice of one 7. Price 8. Guarantee 9. Takeaway 10. Signature 11. P.S.

Pink is female - but why? Are girls any more pink than boys? Are boys any more blue than girls? It's something that has been sold to us, mostly so other things can be sold to us.

What's Valentine's Day about except the desperate search to find someone to spend Valentine's Day with? It just shows that love has become a marketing campaign, like everything else. You buy into it and lose everything.

Entertainment's chief job is to make you so riveted by it that you can't tear your eyes away, so the advertisers can advertise.

isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?