Quotes About Marketing

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

New customers are the best source of new business

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Promise, large promise, is the soul of an advertisement.

Content has always driven the business. Now it's no longer the queen to a king of distribution; it is the king, king, king, because the consumer has complete choice.

I honestly believe that advertising is the most fun you can have with your clothes on.

Advertising doesn't create a product advantage. It can only convey it.

A network marketing business is the perfect business for people who like helping other people.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

People rarely buy what they need. They buy what they want.

Today's smartest advertising style is tomorrow's corn.

When you're in business, if you have some sort of gimmick it's a huge advantage.

American business has just forgotten the importance of selling.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertising is our printed salesman. It may not be pretty, but it has to be true.

What brands can do brilliantly is broker change in people's lives.

We're obviously going to spend a lot in marketing because we think the product sells itself.

I'm a pitchman, my business comes from the pitch, nothing else.

I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.